Słowa kluczowe
forest valuation
willingness to pay
user status
view of a good
Jak cytować
Abstrakt
W badaniach metodą wyceny warunkowej użytkownicy zazwyczaj deklarują gotowość do zapłaty (willingness to pay, WTP) wyższą niż nieużytkownicy. W niniejszym opracowaniu podjęto próbę zbadania, czy widok wycenianego dobra w czasie badania oddziałuje jednakowo na użytkowników i nieużytkowników. Przeprowadzono eksperyment terenowy, w którym użytkownicy i nieużytkownicy byli badani w dwóch lokalizacjach - jednej z widokiem na las, a drugiej bez niego. Badanie pokazało, że WTP użytkowników było znacząco wyższe niż nieużytkowników jedynie wtedy, kiedy respondenci nie widzieli lasu w czasie badania. Jednakże, gdy badanie zostało przeprowadzone w miejscu, gdzie respondenci widzieli las - różnica ta zniknęła. Wyniki wskazują również, że związek między deklarowaną WTP a statusem społeczno-demograficznym respondentów oraz ich postawami ekologicznymi był słabszy wśród respondentów badanych w miejscu z widokiem na las. Sądzimy, że wzrost WTP osób nie korzystających z lasu jest przejściowy i stanowi pewnego rodzaju błąd poznawczy. To z kolei może mieć znaczenie w projektowaniu badań CVM.
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