Supporting local economic development as a motive for purchasing organic food
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Keywords

organic food
purchase motives
supporting the local economy
reflexive localism

How to Cite

Czudec, A. ., Miś, T., & Zając, D. (2022). Supporting local economic development as a motive for purchasing organic food. Ekonomia I Środowisko - Economics and Environment, 81(2), 291–312. https://doi.org/10.34659/eis.2022.81.2.444

Abstract

The aim of this paper is to assess the significance of organic food purchases by consumers in Poland – motivated by supporting the local economy – against the background of other factors shaping consumer behaviour. The empirical material consists of the results of a survey among 850 consumers of organic food in Poland.  The empirical material was analysed using Pearson’s chi-squared test of independence and the non-parametric Mann–Whitney U test. The study shows that for a large group of organic food consumers, supporting the local economy appears to be an important motive for its purchase. The only factor significantly differentiating the two groups of consumers (motivated or not motivated by supporting the local economy) was the level of family income. The study allowed us to conclude that among consumers motivated by supporting the local economy, attitudes described as reflexive localism (the motive of supporting the local economy associated with concern for the natural environment) predominate.

https://doi.org/10.34659/eis.2022.81.2.444
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