AN ATTEMPT TO ASSESS THE PROMOTION AND INTENSITY OF TOURISM AND LEISURE IN KOZŁOWIECKI LANDSCAPE PARK
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Keywords

promotion, tourism, recreation, landscape park

How to Cite

Sawicki, B. ., & Mazurek-Kusiak, A. . (2017). AN ATTEMPT TO ASSESS THE PROMOTION AND INTENSITY OF TOURISM AND LEISURE IN KOZŁOWIECKI LANDSCAPE PARK. Ekonomia I Środowisko - Economics and Environment, 61(2), 11. Retrieved from https://ekonomiaisrodowisko.pl/journal/article/view/278

Abstract

The objective of this study is the assessment of the promotion of tourist and recreational traffic in Kozłowiecki Landscape Park by examining the intensity and preferences as well as social  structure of the participants. The research was conducted using the methods of observation and diagnostic survey, including the application of the questionnaire and interview techniques, as well as the technique of documentation analysis. The research was conducted in 2015. On the foundation of the analysis conducted on the research outcome, it was found that in the studied park mainly the local recreational activity is developing. The promotion of the attractive qualities of this area in the provincial capital city, located 13 kilometres away, is poor although it actually exists. It was also found that the tourism-oriented development of the area surrounding the park is low, yet it was noted that the services provided by the nearby Zamoyski Museum in Kozłówka are very well promoted – unfortunately only by one-day visitors. A proposal was put forward to join the forces of the local institutions and communities and develop an offer of a well-designed, comprehensive tourism
product, which will also be well promoted.

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