Tourist trails as an element of a rural tourist product and their popularity among the inhabitants of Poland
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Keywords

tourist trail, thematic trail, rural tourism

How to Cite

Zawadka, J., & Pietrzak-Zawadka, J. (2018). Tourist trails as an element of a rural tourist product and their popularity among the inhabitants of Poland. Economics and Environment, 66(3), 13. Retrieved from https://ekonomiaisrodowisko.pl/journal/article/view/149

Abstract

The article presents the results of the research on the familiarity and popularity of selected tourist trails, which are located in rural areas of Podlaskie and Mazowieckie provinces, among the inhabitants of Poland. The research (using the diagnostic survey method) covered 459 adult Poles. The selection of respondents had quota-random character. The survey sample reflects the structure of
the Polish population in terms of gender and main age groups. The conducted research proved that the familiarity and popularity of tourist trails located in rural areas is very small. Therefore it is necessary to intensify the promotional activities for this type of attraction.

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