ENVIRONMENTAL ASPECTS OF CONSUMER SHOPPING BEHAVIOUR IN PACKAGING-FREE STORES

Abstrakt

One of the recent biggest environmental problems is pollution by excessive waste production. One of the ways to partially eliminate this problem is packaging-free stores. The paper focuses on analysing the environmental behaviour of individual generations of consumers concerning shopping in packaging-free stores. A questionnaire survey served as a source for data gathering. In the analysis, we applied the method of descriptive statistics and mathematical-statistical methods (Shapiro-Wilk W test, Kruskal Wallis test, Wilcoxon rank-sum test) to verify the difference between generational groups of consumers and their awareness of packaging-free stores. Another verified variables were the gender of respondents and their experience of shopping in a packaging-free store. The research results confirmed that packaging-free stores should focus their marketing activities on all generations of consumers and focus on finding appropriate ways to increase the level of interest of all age groups.