THE RESPONSIBLE CONSUMER AS AN ANSWER TO NEW SUSTAINABLE DEVELOPMENT CHALLENGES

Abstract

In contrast to the escalating materialism and consumerism, more and more trends are emerging, aiming to reduce the negative effects of consumption on the environment and society.  Responsible consumption is not only one of the 17 Sustainable  Development Goals of the UN, but also an important way of implementing the remainder. The purpose of this article is to encapsulate the concept of a responsible consumer in the context of consumer behaviour noticeable nowadays, in view of the current topic, primarily based on a web and desk research analysis.