Keywords
attitude
consumers’ purchase intention.
social responsibility
innovativeness
How to Cite
Abstract
The article aims to broaden the understanding of factors affecting natural cosmetics purchasing behaviours and specifically, to specify the role social responsibility, consumers' innovativeness and knowledge play in shaping purchasing intentions for these products. The study uses the extended theory of planned behaviour as its theoretical framework and is based on theoretical support and suggested modification indices. The study applies a quantitative methodology which collects survey data from Ukraine and Poland. It was analysed using Structural Equation Modelling. Results reveal that attitude towards purchasing natural cosmetics, social norms, consumers' innovativeness and consumer’s natural cosmetics knowledge all have statistically significant and positive impacts on the purchase intention towards natural cosmetic products. This study contributes to the literature by incorporating other variables into the TPB model. It provides new insights and constitutes a useful step forward in the understanding of consumers’ behaviours towards natural cosmetics.
References
Acharya, S., Bali, S., & Bhatia, B. S. (2021). Exploring consumer behaviour towards sustainability of green cosmetics. Proceedings of the 1st International Conference on Advances in Electrical, Computing, Communications and Sustainable Technologies, Bhilai, India, 1-6. https://doi.org/10.1109/ICAECT49130.2021.9392538
Ahmad, S. N. B., Omar, A. B., & Rose, R. B. (2016). Influence of Personal Values on Generation Z’s Purchase Intention for Natural Beauty Products. Journal Of Economics And Management Science, 2, 1-11.
Ahn, I., Kim, S. H., & Kim, M. (2020). The relative importance of values, social norms, and enjoyment-based motivation in explaining pro-environmental product purchasing behaviour in apparel domain. Sustainability, 12(17), 6797. https://doi.org/10.3390/SU12176797
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Al Mamun, A., Mohamad, M. R., Yaacob, M. R. B., & Mohiuddin, M. (2018). Intention and behavior towards green consumption among low-income households. Journal of Environmental Management, 227, 73-86. https://doi.org/10.1016/J.JENVMAN.2018.08.061
Amberg, N., & Fogarassy, C. (2019). Green Consumer Behavior in the Cosmetics Market. Resources, 8(3), 137. https://doi.org/10.3390/resources8030137
Askadilla, W. L., & Krisjanti, M. N. (2017). Understanding Indonesian Green Consumer Behavior On Cosmetic Products: Theory Of Planned Behavior Model. Polish Journal of Management Studies 15(2), 7-15. https://doi.org/10.17512/pjms.2017.15.2.01
Awex Export. (2019). Cosmetics & Personal Care Products Ukraine. Report. https://www.awex-export.be/files/library/Infos-sectorielles/PECO/2019/COSMETICS-AND-PERSONAL-CARE-MARKET-IN-UKRAINE-2019.pdf
Basily, H. S., Nassar, M., El Diwani, G., & Abo El-Enin, S. (2018). Extraction of algal lipid as a natural cosmetic component. Egyptian Pharmaceutical Journal, 17(1), 13.
Bayaah Ahmad, S. N. (2018). Female Consumers’ Attitude towards Natural Beauty Products: Malaysian Perspective. The International Journal of Social Sciences and Humanities Invention, 5(12), 5099-5102. https://doi.org/10.18535/ijsshi/v5i12.02
Bowe, W. P., & Pugliese, S. (2014). Cosmetic Benefits Of Natural Ingredients. Journal of Drugs in Dermatology, 13, 1021-1025.
Brückel, S., & Schneider, S. (2019). Factors Influencing Consumer Behavior to Purchase Sustainable Cosmetic Products in a German Context. Regional and Business Studies, 11(2).
Calderon-Monge, E., Redondo-Rodriguez, R. G., & Ramírez-Hurtado, J. M. (2021). Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism. British Food Journal, 123(10), 3293-3308. https://doi.org/10.1108/BFJ-09-2020-0874
Cao, H., Li, F., Zhao, K., Qian, C., & Xiang, T. (2022). From value perception to behavioural intention: Study of Chinese smallholders’ pro-environmental agricultural practices. Journal of Environmental Management, 315, 115179. https://doi.org/10.1016/J.JENVMAN.2022.115179
Caruana, R., & Chatzidakis, A. (2014). Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR.” Journal of Business Ethics, 121, 577-559. https://doi.org/10.1007/s10551-013-1739-6
Chao, Y. L. (2012). Predicting people’s environmental behaviour: Theory of planned behaviour and model of responsible environmental behaviour. Environmental Education Research, 18(4), 437-461. https://doi.org/10.1080/13504622.2011.634970
Chaudhary, R. (2018). Green buying behavior in India: an empirical analysis. Journal of Global Responsibility, 9(2), 179-192. https://doi.org/10.1108/JGR-12-2017-0058
Chen, K., & Deng, T. (2016). Research on the green purchase intentions from the perspective of Product knowledge. Sustainability, 8(9), 943. https://doi.org/10.3390/su8090943
Chen, X., Rahman, M. K., Rana, M. S., Gazi, M. A. I., Rahaman, M. A., & Nawi, N. C. (2022). Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic. Frontiers in Psychology, 12, 60051. https://doi.org/10.3389/fpsyg.2021.760051
Cho, G., Hwang, H., Sarstedt, M., & Ringle, C. M. (2022). A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. Structural Equation Modeling: A Multidisciplinary Journal, 29(4), 611-619. https://doi.org/10.1080/10705511.2022.2057315
Chornous, G., & Gura, V. (2014). Organic Production In Ukraine: Problems And Prospects In Context Of Social Oriented Entepreneurship. Вестник Киевского национального университета имени Тараса Шевченко. Экономика, 18, 66-72.
Chou, S. F., Horng, J. S., Sam Liu, C. H., & Lin, J. Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113. https://doi.org/10.1016/j.jretconser.2020.102113
Costa, C. S. R., da Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. O. (2021). Consumer antecedents towards green product purchase intentions. Journal of Cleaner Production, 313, 127964. https://doi.org/10.1016/j.jclepro.2021.127964
Csorba, L. M., & Boglea, V. A. (2011). Sustainable Cosmetics: a major instrument in protecting the consumer’s interest. Regional and Business Studies, 3(1).
Culiberg, B., & Elgaaied-Gambier, L. (2016). Going green to fit in - understanding the impact of social norms on pro-environmental behaviour, a cross-cultural approach. International Journal of Consumer Studies, 40(2), 179-185. https://doi.org/10.1111/ijcs.12241
Dimitrova, V., Kaneva, M., & Gallucci, T. (2009). Customer knowledge management in the natural cosmetics industry. Industrial Management & Data Systems, 109(9), 155-1165. https://doi.org/10.1108/02635570911002243
Dreger, M., & Wielgus, K. (2013). Application of essential oils as natural cosmetic preservatives. Herba Polonica, 59, 142-156.
Dweck, A. C. (2011). Formulating Natural Cosmetics. Allured Publishing Corporation.
East, R., Romaniuk, J., Chawdhary, R., & Uncles, M. (2017). The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), 321-334. https://doi.org/10.2501/IJMR-2017-026
Euromonitor. (2023). Beauty and Personal Care in Ukraine. https://www.euromonitor.com/beauty-and-personal-care-in-ukraine/report
European Union. (2020). Attitudes of Europeans towards the Environment. https://europa.eu/eurobarometer/surveys/detail/2257
Firek, A., & Dziadkowiec, J. M. (2020). Preferencje i zachowania konsumentów na rynku kosmetyków naturalnych. Engineering Sciences And Technologies, 36, 57-69. https://doi.org/10.15611/nit.2020.36.03 (in Polish).
Flores, P. J., & Jansson, J. (2021). The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e-bikes and e-scooters. Journal of Consumer Behaviour, 20(6), 1466-1479. https://doi.org/10.1002/cb.1957
FMI. (2022). Natural Cosmetics Market. https://www.futuremarketinsights.com/reports/natural-cosmetics-market
Fonseca-Santos, B., Antonio Corrêa, M., & Chorilli, M. (2015). Sustainability, natural and organic cosmetics: Consumer, products, efficacy, toxicological and regulatory considerations. Brazilian Journal of Pharmaceutical Sciences, 51(1). https://doi.org/10.1590/S1984-82502015000100002
Fornell, C., Larcker, D.F., 1981. Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research 18, 39. https://doi.org/10.2307/3151312
Fraj-Andrés, E., & Martínez-Salinas, E. (2007). Impact of environmental knowledge on ecological consumer behaviour: An empirical analysis. Journal of International Consumer Marketing, 19(3), 73-102. https://doi.org/10.1300/J046v19n03_05
Fu, F., & Elliott, M. (2013). The moderating effect of perceived product innovativeness and product knowledge on new product adoption: An integrated model. Journal of Marketing Theory and Practice, 21(3), 257-272. https://doi.org/10.2753/MTP1069-6679210302
Gautam, V. (2020). Examining environmental friendly behaviors of tourists towards sustainable development. Journal of Environmental Management, 276, 111292. https://doi.org/10.1016/J.JENVMAN.2020.111292
Ghazali, E., Soon, P. C., Mutum, D. S., & Nguyen, B. (2017). Health and cosmetics: Investigating consumers’ values for buying organic personal care products. Journal of Retailing and Consumer Services, 39, 154-163. https://doi.org/10.1016/j.jretconser.2017.08.002
Global Insight. (2007). A Study of the European Cosmetics Industry. Final Report. https://ec.europa.eu/docsroom/documents/13125/attachments/1/translations/en/renditions/native
Han, H., Hsu, L. T. J., & Sheu, C. (2010). Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities. Tourism Management, 31(3), 325-334. https://doi.org/10.1016/j.tourman.2009.03.013
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277-319. https://doi.org/10.1108/S1474-7979(2009)0000020014
Hoyle, R. H. (1995). The structural equation modeling approach: Basic concepts and fundamental issues. In H.R. Hoyle (Ed.), Structural Equation Modeling: Concepts, Issues, and Applications (pp. 1-15). Thousand Oaks: Sage Publications.
Hryshkova, A., & Chernichkin, K. (2018, March 18). Beauty product makers eye EU markets. https://archive.kyivpost.com/business/beauty-product-makers-eye-eu-markets.html
Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152. https://doi.org/10.1016/j.jretconser.2016.10.006
International Organization for Standardization. (2016). Guidelines on Technical Definitions and Criteria for Natural and Organic Cosmetic Ingredients and Products — Part 1: Definitions for Ingredients (ISO Standard No. 16128-1:2016). https://www.iso.org/standard/62503.html
International Organization for Standardization. (2017). Cosmetics — Guidelines on Technical Definitions and Criteria for Natural and Organic Cosmetic Ingredients — Part 2: Criteria for Ingredients and Products (ISO Standard No. 16128-2:2017). https://www.iso.org/standard/65197.html
Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69. https://doi.org/10.1016/J.JRETCONSER.2017.11.008
Kaliyadan, F., Al Dhafiri, M., & Aatif, M. (2021). Attitudes toward organic cosmetics: A cross-sectional population-based survey from the Middle East. Journal of Cosmetic Dermatology, 20(8), 2552-2555. https://doi.org/10.1111/jocd.13909
Kamalanon, P., Chen, J. S., & Le, T. T. Y. (2022). “Why do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability, 14(2), 689. https://doi.org/10.3390/su14020689
Kankainen, A., Taskinen, S., & Oja, H. (2004). On Mardia’s Tests of Multinormality. In M. Hubert, G. Pison, A. Struyf, & S. Van Aelst (Eds.), Theory and Applications of Recent Robust Methods. Statistics for Industry and Technology (pp. 153-163). Basel: Birkhäuser. https://doi.org/10.1007/978-3-0348-7958-3_14
Kasargodu Anebagilu, P., Dietrich, J., Prado-Stuardo, L., Morales, B., Winter, E., & Arumi, J. L. (2021). Application of the theory of planned behavior with agent-based modeling for sustainable management of vegetative filter strips. Journal of Environmental Management, 284, 112014. https://doi.org/10.1016/J.JENVMAN.2021.112014
Kian, T. P., Chia, L. H., Jeyakumar, R., & Chun, C. C. E. (2021). Customer Purchase Intention for Organic Personal Care Product. Proceedings of the 12 Global Conference on Business and Social Sciences, Malaysia, Penang, 12. https://doi.org/10.35609/gcbssproceeding.2021.12(76)
Kit Teng, P., & Wan Jusoh, W. J. (2013). Investigating Students Awareness And Usage Intention Towards Halal Labelled Cosmetics And Personal Care Products In Malaysia. Proceedings of the 4th International Conference of Business and Economic Research, Bandung, Indonesia, 367. https://doi.org/10.13140/2.1.2298.5281
Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
Kong, H. M., Ko, E., Chae, H., & Mattila, P. (2016). Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types. Journal of Global Fashion Marketing, 7(2), 103-119. https://doi.org/10.1080/20932685.2015.1131435
Kumar, B., Manrai, A. K., & Manrai, L. A. (2017). Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study. Journal of Retailing and Consumer Services, 34, 1-9. https://doi.org/10.1016/j.jretconser.2016.09.004
Kumudhini, N., & Kumaran, S. S. (2021). Factors Influencing on Purchase Intention towards Organic and Natural Cosmetics. Proceedings of the 11th International Conference on Business & Information, Sri Lanka, 581595. https://doi.org/10.2139/ssrn.3862925
Lao, K. (2014). Research on mechanism of consumer innovativeness influencing green consumption behavior. Nankai Business Review International, 5(2), 211-224. https://doi.org/10.1108/NBRI-11-2013-0041
Lavuri, R., Chiappetta Jabbour, C. J., Grebinevych, O., & Roubaud, D. (2022). Green factors stimulating the purchase intention of innovative luxury organic beauty products: Implications for sustainable development. Journal of Environmental Management, 301, 113899. https://doi.org/10.1016/j.jenvman.2021.113899
Li, S., & Kallas, Z. (2021). Meta-analysis of consumers’ willingness to pay for sustainable food products. Appetite, 163, 105239. https://doi.org/10.1016/j.appet.2021.105239
Lin, Y., Yang, S., Hanifah, H., & Iqbal, Q. (2018). An exploratory study of consumer attitudes toward green cosmetics in the UK market. Administrative Sciences, 8(4), 71. https://doi.org/10.3390/admsci8040071
Lone, S., & Weltevreden, J. W. J. (2022). European E-commerce Report 2022. https://ecommerce-europe.eu/wp-content/uploads/2022/06/CMI2022_FullVersion_LIGHT_v2.pdf
Lu, Y.-C., & Chen, K.-N. (2017). Consumer Knowledge, Brand Image, Openness to Experience and Involvement: A Case in Cosmetic Consumption. Journal of Cosmetics, Dermatological Sciences and Applications, 7(4), 349-361. https://doi.org/10.4236/jcdsa.2017.74031
Mahmoud, T. O., Ibrahim, S. B., Ali, A. H., & Bleady, A. (2017). The Influence of Green Marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, 8(9), 1040-1048. https://doi.org/10.14299/ijser.2017.09.006
Matić, M., & Puh, B. (2016). Consumers’ Purchase Intentions Towards Natural Cosmetics. Econviews, XXIX, 53-64.
Mohd Suki, N. (2016). Green product purchase intention: impact of green brands, attitude, and knowledge. British Food Journal, 118(12), 2893-2910. https://doi.org/10.1108/BFJ-06-2016-0295
Muraguri, E. K., Jin, S., & Samake, A. (2020). Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior. Sustinere: Journal of Environment and Sustainability, 4(2), 55-143. https://doi.org/10.22515/sustinere.jes.v4i2.104
Mutambala, C., & Aliyar, S. (2015). Consumers’ online purchase intention in cosmetic products [Bachelor thesis]. Linnaeus University.
Naszariah, R., Naseri, N., Mohd Esa, M., Abas, N., Zamratul, N., Ahmad, A., Azis, R. A., & Nordin, M. N. B. (2021). An Overview of Online Purchase Intention of Halal Cosmetic Product: A Perspective From Malaysia. Turkish Journal of Computer and Mathematics Education, 12(10), 7674-7681.
Newerli-Guz, J. (2011). Zachowanie konsumentów na rynku usług kosmetycznych - wybrane aspekty. Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu, 22, 449-455. (in Polish).
Nikdavoodi, J. (2012). The Impact of Consumer Innovativeness, Attitude, And Subjective Norm On Cosmetic Buying Behavior: Evidence From APU Female Students [Master dissertation]. Ritsumeikan Asia Pacific University.
Noor, A. M. N., Muhammad, A., Kassim, A., Zuriana, C., Jamil, C. Z. M., Mat, N., Mat, N., & Salleh, H. S. (2012). Creating Green Consumers: How Environmental Knowledge And Environmental Attitude Lead To Green Purchase Behaviour? International Journal of Arts & Sciences, 5(1), 55.
Öhman, N. (2011). Buying or lying—the role of social pressure and temporal disjunction of intention assessment and behavior on the predictive ability of good intentions. Journal of Retailing and Consumer Services, 18(3), 194-199. https://doi.org/10.1016/j.jretconser.2010.09.008
Park, J., & Ha, S. (2012). Understanding pro‐environmental behavior. International Journal of Retail & Distribution Management, 40(5), 388-403. https://doi.org/10.1108/09590551211222367
Peschel, A. O., Grebitus, C., Steiner, B., & Veeman, M. (2016). How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels. Appetite, 106, 78-91. https://doi.org/10.1016/j.appet.2016.02.162
Pienczykowska, A. (2021). Rynek kosmetyków naturalnych. https://www.basf.com/pl/documents/pl/Press/News%20pdf/2021/Kosmetyki%20naturalne%20-%20trendy%20-%20dane%20-%20webinar.pdf (in Polish).
Pikturnienė, I., & Mackelaitė, A. (2013). Attitude Formation Towards Local and International Ecological Face and Body Care Brands Among Lithuanian Female Consumers. Organizations and Markets in Emerging Economies, 4(1), 23-42. https://doi.org/10.15388/omee.2013.4.1.14257
PKO. (2022). Monitoring Branżowy: Sytuacja Bieżąca I Perspektywy Rozwoju Branży Kosmetycznej. https://www.pkobp.pl/centrum-analiz/analizy-sektorowe/raporty-branzowe/monitoring-branzowy-sytuacja-biezaca-i-perspektywy-rozwoju-branzy-kosmetycznej/ (in Polish).
Podgórska, A., Puścion-Jakubik, A., Grodzka, A., Naliwajko, S. K., Markiewicz-Żukowska, R., & Socha, K. (2021). Natural and Conventional Cosmetics—Mercury Exposure Assessment. Molecules, 26(13), 4088. https://doi.org/10.3390/MOLECULES26134088
Pop, R. A., Saplacan, Z., & Alt, M. A. (2020). Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information, 11(9), 447. https://doi.org/10.3390/INFO11090447
Puh, B. (2016). Consumers’ Purchase Intentions Towards Natural Cosmetics. Ekonomski Vjesnik / Econviews: Review of contemporary business, entrepreneurship and economic issues, 29(1), 53-64.
Qi, X., & Ploeger, A. (2021). Explaining Chinese consumers’ green food purchase intentions during the covid-19 pandemic: An extended theory of planned behaviour. Foods, 10(6), 1200. https://doi.org/10.3390/foods10061200
Ringim, K. J., & Reni, A. (2019). Mediating Effect of Social Media on the Consumer Buying Behaviour of Cosmetic Products. Proceedings of the 3rd International Conference on Accounting, Management and Economics, 2352-5428. https://doi.org/10.2991/icame-18.2019.33
Romaniuk, J. (2012). Marketing matters: The various words of mouth - moving beyond the “Road-to-Damascus” conversion. Journal of Advertising Research, 52(1). https://doi.org/10.2501/JAR-52-1-012-014
Sanjeev Bansal, R., & Gupta, V. (2020). The influence of social media on consumer purchase intention. International Journal of Scientific and Technology Research, 9.
Scalco, A., Noventa, S., Sartori, R., & Ceschi, A. (2017). Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behavior. Appetite, 112, 235-248. https://doi.org/10.1016/j.appet.2017.02.007
Shalender, K., & Sharma, N. (2021). Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India. Environment, Development and Sustainability, 23, 665-681. https://doi.org/10.1007/s10668-020-00602-7
Si, H., Duan, X., Zhang, W., Su, Y., & Wu, G. (2022). Are you a water saver? Discovering people’s water-saving intention by extending the theory of planned behavior. Journal of Environmental Management, 311, 114848. https://doi.org/10.1016/J.JENVMAN.2022.114848
Si, H., Shi, J. G., Tang, D., Wen, S., Miao, W., & Duan, K. (2019). Application of the theory of planned behavior in environmental science: a comprehensive bibliometric analysis. International Journal of Environmental Research and Public Health, 16(15), 2788. https://doi.org/10.3390/ijerph16152788
Šniepienė, G., & Jankauskienė, R. (2021). Organic Personal Care Cosmetics: Behavior of Choice And Consumption. Proceedings of CBU in Medicine and Pharmacy, 2, 158-168. https://doi.org/10.12955/pmp.v2.190
Suki Mohd, N., Suki Mohd, N., & Azman, N. S. (2016). Impacts of Corporate Social Responsibility on the Links Between Green Marketing Awareness and Consumer Purchase Intentions. Procedia Economics and Finance, 37, 262-268. https://doi.org/10.1016/S2212-5671(16)30123-X
Syahrul, S. A., & Mayangsari, L. (2020). A Study of Motives in Choosing Natural Cosmetics Among Indonesian Women. Malaysian Journal of Social Sciences and Humanities (MJSSH), 5(8), 60-71. https://doi.org/10.47405/mjssh.v5i8.464
Szałas, K. (2021). PMR: Natural cosmetics market grew over 13% in 2020. https://retailmarketexperts.com/en/news/pmr-cosmetics/
Taneja, S., & Ali, L. (2021). Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model. Journal of Retailing and Consumer Services, 59, 102418. https://doi.org/10.1016/J.JRETCONSER.2020.102418
Taufique, K. M. R., & Vaithianathan, S. (2018). A fresh look at understanding Green consumer behavior among young urban Indian consumers through the lens of Theory of Planned Behavior. Journal of Cleaner Production, 183, 46-55. https://doi.org/10.1016/J.JCLEPRO.2018.02.097
Tenenhaus, M., Vinzi, V.E., Chatelin, Y.M., & Lauro, C. (2005). PLS path modeling. Comput Stat Data Anal 48, 159-205. https://doi.org/10.1016/J.CSDA.2004.03.005
The Nielsen Company. (2018). The Future of Beauty. https://pdf4pro.com/amp/view/the-future-of-beauty-nielsen-636024.html
Uhlig, M. R. H., Mainardes, E. W., & Nossa, V. (2020). Corporate social responsibility and consumer’s relationship intention. Corporate Social Responsibility and Environmental Management, 27(1), 313-324. https://doi.org/10.1002/csr.1807
Vasiljević, D., & Bojović, L. (2018). Organic and natural cosmetic products: How safe are they? Arhiv za Farmaciju, 68(5), 990-1007. https://doi.org/10.5937/ArhFarm1805990V
Vicente-Molina, M. A., Fernández-Sáinz, A., & Izagirre-Olaizola, J. (2013). Environmental knowledge and other variables affecting pro-environmental behaviour: Comparison of university students from emerging and advanced countries. Journal of Cleaner Production, 61, 130-138. https://doi.org/10.1016/j.jclepro.2013.05.015
Vidhya, B., & Ramesh, M. (2017). Influence of Promotional Mix on Consumer Buying Behavior of Natural Cosmetic Products. IOSR Journal of Business and Management (IOSR-JBM), 19(11), 23-27.
Vitell, S. J. (2015). A Case for Consumer Social Responsibility (CnSR): Including a Selected Review of Consumer Ethics/Social Responsibility Research. Journal of Business Ethics, 130, 767-774. https://doi.org/10.1007/s10551-014-2110-2
Wang, H., Ma, B., & Bai, R. (2019). How Does Green Product Knowledge Effectively Promote Green Purchase Intention? Sustainability, 11(4), 1193. https://doi.org/10.3390/su11041193
Wang, P., Liu, Q., & Qi, Y. (2014). Factors influencing sustainable consumption behaviors: A survey of the rural residents in China. Journal of Cleaner Production, 63, 152-165. https://doi.org/10.1016/j.jclepro.2013.05.007
Webankieta. (2021). Webankieta. https://www.webankieta.pl/ (in Polish).
Wetzels, Odekerken-Schröder, van Oppen, 2009. Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration. MIS Quarterly 33, 177. https://doi.org/10.2307/20650284
Wheale, P., & Hinton, D. (2007). Ethical consumers in search of markets. Business Strategy and the Environment, 16(4), 302-315. https://doi.org/10.1002/bse.484
Wierzbiński, B., Surmacz, T., Kuźniar, W., & Witek, L. (2021). The Role of the Ecological Awareness and the Influence on Food Preferences in Shaping Pro-Ecological Behavior of Young Consumers. Agriculture, 11(4), 345. https://doi.org/10.3390/agriculture11040345
Witek, L. (2017). Barriers To Green Products Purchase - From Polish Consumer Perspective. Proceedings of the 5th International Conference Innovation Management, Entrepreneurship and Sustainability (IMES), 1119-1128. https://paper.researchbib.com/view/paper/127948
Witek, L. (2019). Attitude-Behaviour Gap Among Polish Consumers Regarding Green Purchases. Visegrad Journal on Bioeconomy and Sustainable Development, 8, 31-36. https://doi.org/10.2478/vjbsd-2019-0006
Witek, L., & Kuźniar, W. (2021). Green purchase behavior: The effectiveness of sociodemographic variables for explaining green purchases in emerging market. Sustainability, 13(1), 209. https://doi.org/10.3390/su13010209
Wooten, D. B., & Reed, A. (2004). Playing it safe: Susceptibility to normative influence and protective self-presentation. Journal of Consumer Research, 31(3), 551-556. https://doi.org/10.1086/425089
Xin, Y., & Yang, S. (2018). An Empirical Study of Female E-shopper’s Satisfaction with Cosmetic Products in China. International Journal of Business and Management, 13(3). https://doi.org/10.5539/ijbm.v13n3p211
Yadav, R., & Pathak, G. S. (2016). Young consumers’ intention towards buying green products in a developing nation: Extending the theory of planned behavior. Journal of Cleaner Production, 135, 732-739. https://doi.org/10.1016/j.jclepro.2016.06.120
Yarkent, Ç., Gürlek, C., & Oncel, S. S. (2020). Potential of microalgal compounds in trending natural cosmetics: A review. Sustainable Chemistry and Pharmacy, 17, 100304. https://doi.org/10.1016/j.scp.2020.100304
Yeon, K. H., & Chung, J. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, 28(1), 40-47. https://doi.org/10.1108/07363761111101930
Yousoof, F. B. M., Jayaraman, K., & Munusamy, K. (2020). A Study on Awareness And Intention to Purchase Halal Cosmetics Products Among Malaysians. International Journal of Entrepreneurship and Management Practices, 3(10), 43-51. https://doi.org/10.35631//IJEMP.310004
Zaremohzzabieh, Z., Ismail, N., Ahrari, S., & Abu Samah, A. (2021). The effects of consumer attitude on green purchase intention: A meta-analytic path analysis. Journal of Business Research, 132, 732-743. https://doi.org/10.1016/J.JBUSRES.2020.10.053
Zhang, J. Z. M. (2019). Factors Influencing Consumer Purchasing Behavior of Natural Cosmetics [Master dissertation]. Uppsala University.
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers in Psychology, 12, 644020. https://doi.org/10.3389/fpsyg.2021.644020
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2024 Economics and Environment