Abstract
In the article the new method of estimation the consumers’ benefi ts on building the heating block producing heat with renewable energy resources (RES). The study applies to the situation when the new ecological heating company wants to enter to monopolized market. The analysis was based on game theory. The results of four games were compared in the article. There are two utility functions introduced: maximization of producers’ profits and minimization of consumers’ costs. For each utility function there two cases analyzed: when monopolist has to share the part of the market with new players following the market principles and when the heat produced on the basis of RES has the priority over conventional heat production.
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