Keywords
consumer attitudes
insect-based food
edible insects
How to Cite
Abstract
The aim of the article was to assess Polish consumers’ attitudes towards insect-based products according to respondents’ gender, age, place of residence, level of education and material situation. The study used a quantitative approach based on data from an online survey conducted in 2023 with 631 Polish respondents. The survey included 15 variables measured on a five-point scale describing consumers' attitudes towards insect-based food. Descriptive statistics and exploratory factor analysis were used to identify the key components that define consumer attitudes and behaviours towards insect-based food. The results suggest that Polish consumers generally lack sufficient information on this category of products and are not inclined to spend time looking for it. Instead, they show a certain level of reluctance towards this type of food. Consumers do not perceive it as healthy, safe or nutritious. The research findings suggest that the adoption of insect-based food among Polish consumers may be problematic.
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