Keywords
sustainable lifestyle
generation Z
How to Cite
Abstract
The main objective of the research was to recognise the importance of apps in the implementation of sustainable lifestyles of representatives of Generation Z. The specific objectives were to identify: sustainable behaviors, the relationship between areas of behavior and the use of apps correlating with the area, and their determinants. The main stages of the research process included: critical analysis of the literature on the subject, development of research assumptions, selection of the method and research tool, and development of research results. Empirical research using a survey technique CAWI was conducted among 838 respondents in 2023. Factor analysis, Mann-Whitney U test and Spearman's rank correlation coefficient were used. Hypotheses were confirmed that behaviors in particular areas are positively correlated with the use of applications whose scope correlates with a particular area of behavior, and that economic conditions have the greatest impact on the sustainable lifestyle of representatives of generation Z. The conclusion identifies research limitations and implications, as well as directions for future research.
References
Abuhamdeh, M., Qtaish, O., Kanaker, H., Alshanty, A., Yousef, N., & Abdulla, M. A. (2023). Leveraging big data and AI in mobile shopping: A study in the context of jordan. International Journal of Advanced Compute Science and Applications, 14(7), 226-232. https://doi.org/10.14569/IJACSA.2023.0140725
Alders, K.-M., & Böttcher, T. A. (2023). Green Generation: Sustainable Purchase Intention and Marketing Impact on Gen Z. https://doi.org/10.13140/RG.2.2.30627.02088
Barboza, M. N. L., & Filho, E. J. M. A. (2019). Green Consumption Values in Mobile Apps. Journal of International Consumer Marketing, 31(1), 66-83. https://doi.org/10.1080/08961530.2018.1490052
Bełch, P., Hajduk-Stelmachowicz, M., Chudy-Laskowska, K., Vozňáková, I., & Gavurová, B. (2024). Factors determining the choice of pro-ecological products among generation Z. Sustainability, 16(4), 1560. https://doi.org/10.3390/su16041560
Böhme, J., Walsh, Z., & Wamsler, C. (2022). Sustainable lifestyles: towards a relational approach. Sustainability Science, 17, 2063-2076. https://doi.org/10.1007/s11625-022-01117-y
Brauer, B., Ebermann, C., Hildebrandt, B., Remane, G., & Kolbe, L. (2016). Green by app: the contribution of mobile applications to environmental sustainability. Proceedings of 20th Pacific Asia Conference on Information Systems, Chiayi, Taiwan. https://aisel.aisnet.org/pacis2016/220
Cattapan, T., Vilaisri, S., & Chinchanachokchai, S. (2023). The influence of social media influencers (SMI) on the pro-environmental behavior of thai generation Y regarding the purchase of electric vehicles. ABAC Journal, 43(2), 77-91. https://doi.org/10.14456/abacj.2023.16
Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2022). Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective. Journal of Global Marketing, 35(4), 285-305. https://doi.org/10.1080/08911762.2021.1996670
Cué Rio, M., Bovenkerk, B., Castella, J. C., Fischer, D., Fuchs, R., Kanerva, M., Rounsevell, M. D. A., Salliou, N., Verger, E. O., & Röös, E. (2022). The elephant in the room is really a cow: using consumption corridors to define sustainable meat consumption in the European Union. Sustainability Science, 1-19. https://doi.org/10.1007/s11625-022-01235-7
D’Arco, M., & Marino, V. (2022). Environmental citizenship behavior and sustainability apps: an empirical investigation. Transforming Government: People, Process and Policy, 16(2), 185-202. http://dx.doi.org/10.1108/TG-07-2021-0118
Davidenko, L., Sherimova, N., Kunyazova, S., Amirova, M., & Beisembina, A. (2024). Sustainable economy: The eco-branding of an industrial region in kazakhstan. Sustainability, 16(1), 413. https://doi.org/10.3390/su16010413
De Jesus, J. Y. B., Merle, P. N. B., Monedera, E. U., Nicdao, R. A. F., & Etrata, A. E. Jr. (2024). Generation Z's purchase intention towards green apparel: The mediating role of apparel sustainability knowledge and green perceived value. Review of Integrative Business and Economics Research, 13(2), 107-122. http://buscompress.com/uploads/3/4/9/8/34980536/riber_13-2_07_k23-014_107-122.pdf
Douglas, B. D., & Brauer, M. (2021). Gamification to prevent climate change: a review of games and apps for sustainability. Current Opinion in Psychology, 42, 89-94. https://doi.org/10.1016/j.copsyc.2021.04.008
Dute, D., Bemelmans, W., & Breda, J. (2016). Using Mobile Apps to Promote a Healthy Lifestyle Among Adolescents and Students: A Review of the Theoretical Basis and Lessons Learned. JMIR mHealth and uHealth, 4(2), e39. https://doi.org/10.2196/mhealth.3559
Essiz, O., Yurteri, S., Mandrik, C., & Senyuz, A. (2023). Exploring the Value-Action Gap in Green Consumption: Roles of Risk Aversion, Subjective Knowledge, and Gender Differences. Journal of Global Marketing, 36(1), 67-92. https://doi.org/10.1080/08911762.2022.2116376
Etikan, I. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1-4. https://doi.org/10.11648/j.ajtas.20160501.11
Garbyal, S., & Gupta, R. M. (2024). Green Consumption Behaviour for Sustainable Development. In S. Sheraz Mahdi, R. Singh & B. Dhekale (Eds.), Adapting to Climate Change in Agriculture-Theories and Practices (pp. 321-339). Cham: Springer. https://doi.org/10.1007/978-3-031-28142-6_15
Geiger, S. M., Fischer, D., & Schrader, U. (2018). Measuring what matters in Sustainable consumption: An integrative framework for the selection of relevant behaviors. Sustainable Development, 26(1), 18-33. https://doi.org/10.1002/sd.1688
Ghali, Z. Z. (2021). Motives of ethical consumption: A study of ethical products’ consumption in Tunisia. Environment, Development and Sustainability, 23(9), 12883-12903. https://doi.org/10.1007/s10668-020-01191-1
Gleim, M., & Lawson, S. J. (2014). Spanning the gap: An examination of the factors leading to the green gap. The Journal of Consumer Marketing, 31(6), 503-514. https://doi.org/10.1108/JCM-05-2014-0988
Grabiwoda, B. (2019). E-konsumenci jutra. Pokolenie Z i technologie mobilne. Warszawa: Wydawnictwo Nieoczywiste. (in Polish).
Gregor, B., Gotwald-Feja, B., & Łaszkiewicz, A. (2017). E-commerce a zachowania konsumentów. In M. Bartosik-Purgat (Ed.), Zachowania konsumentów. Globalizacja, nowe technologie, aktualne trendy, otoczenie społeczno-kulturowe (pp. 119). Warszawa: PWN. (in Polish).
Guillén, G. M., Galeote, D. F., Sicevic, N., Hamari, J., & Quist, J. (2022). Gamified apps for sustainable consumption: A systematic review. Proceedings of the GamiFIN Conference, Tampere, Finland, 3147, 135-145. http://ceur-ws.org/Vol-3147/
Hickiel, J. (2020). Mniej znaczy lepiej. O tym jak odejście od wzrostu gospodarczego ocali świat. Kraków: Wydawnictwo Karakter. (in Polish).
Jabłońska, K., & Sobieraj, A. (2013). Dobór próby badawczej czynnikiem sukcesu w prowadzonych badaniach empirycznych. Obronność - Zeszyty Naukowe Wydziału Zarządzania i Dowodzenia Akademii, Obrony Narodowej, 2(6), 40-48. (in Polish).
Jaska, E., Werenowska, A., & Balińska, A. (2022). Environmentally and Socially Sustainable Behaviors of Generation Z in Poland Stimulated by Mobile Applications. Energies, 15(21), 7904. https://doi.org/10.3390/en15217904
Khan, R., Awan, T. M., Fatima, T., & Javed, M. (2021). Driving forces of green consumption in sharing economy. Management of Environmental Quality, 32(1), 41-63. https://doi.org/10.1108/MEQ-03-2020-0052
Kuo, P.-Y. (Patricia), & Horna, M. S. (2017). Daily challenges for sustainable lifestyles: design implications from a mobile intervention study. Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2017 ACM International Symposium on Wearable Computers, New York, USA, 635-641. https://doi.org/10.1145/3123024.3124425
Liu, H., & McCarthy, B. (2023). Sustainable lifestyles, eating out habits and the green gap: A study of food waste segments. Asia Pacific Journal of Marketing and Logistics, 35(4), 920-943. https://doi.org/10.1108/APJML-07-2021-0538
Liu, N., Liu, Y., & Yu, X. (2023). The impact of public environmental concern on environmental pollution: The moderating effect of government environmental regulation. PLoS One, 18(8), e0290255. https://doi.org/10.1371/journal.pone.0290255
Meier, S. (2006). A Survey of Economic Theories and Field Evidence on Pro-Social Behavior. FRB of Boston Working Paper, 6(6), 1-41. http://dx.doi.org/10.2139/ssrn.917187
Mruk, H., & Jankowska-Kaczmarek, A. (2017). Wiedza o konsumentach z perspektywy ekonomii behawioralnej. In M. Bartosik-Purgat (Ed.), Zachowania konsumentów. Globalizacja, nowe technologie, aktualne trendy, otoczenie społeczno-kulturowe (pp. 92). Warszawa: PWN. (in Polish).
Mulder, J., & de Bruijne, M. (2019). Willingness of Online Respondents to Participate in Alternative Modes of Data Collection. Survey Practice, 12(1). https://doi.org/10.29115/SP-2019-0001
Nghiem, T. P. L., & Carrasco, L. R. (2016). Mobile Applications to Link Sustainable Consumption with Impacts on the Environment and Biodiversity. BioScience, 66(5), 384-392. https://doi.org/10.1093/biosci/biw016
Nguyen, H. V., Nguyen, C. H., & Hoang, T. T. B. (2019). Green consumption: Closing the intention-behavior gap. Sustainable Development, 27(1), 118-129. https://doi.org/10.1002/sd.1875
Niemcewicz, P. (2018). Ekonomia Behawioralna – Hybryda Teorii i Eksperymentu. Studia i Prace WNEiZ US, 51(1), 9-19. https://doi.org/10.18276/sip.2018.51/1-01 (in Polish).
Nuutinen, M., & Lappalainen, I. (2022). Services for sustainable future lifestyle in smart blocks—empowering people to make a difference. IOP Conference Series: Earth and Environmental Science, 1122(1), 012013. https://doi.org/10.1088/1755-1315/1122/1/012013
Panopoulos, A., Poulis, A., Theodoridis, P., & Kalampakas, A. (2023). Influencing Green Purchase Intention through Eco Labels and User-Generated Content. Sustainability, 15(1), 764. https://doi.org/10.3390/su15010764
Ponikowska, K. (2016). Zrównoważone style życia - ujęcie teoretyczne. In J. Klimczak & K. Ponikowska (Eds.), Style życia w perspektywie zrównoważonego rozwoju (pp. 17-26). Katowice: Wydawnictwo Uniwersytetu Śląskiego. (in Polish).
Raworth, K. (2023). Ekonomia obwarzanka. Siedem sposobów myślenia o ekonomii XXI wielu. Warszawa: Wydawnictwo Krytyki Politycznej. (in Polish).
Ruzgys, S., & Pickering, G. J. (2024). Gen Z and sustainable diets: Application of The Transtheoretical Model and the theory of planned behaviour. Journal of Cleaner Production, 434, 140300. https://doi.org/10.1016/j.jclepro.2023.140300
Sun, Y., & Xing, J. (2022). The Impact of Social Media Information Sharing on the Green Purchase Intention among Generation Z. Sustainability, 14(11), 6879. https://doi.org/10.3390/su14116879
Sunio, V., & Schmöcker, J. D. (2017). Can we promote sustainable travel behavior through mobile apps? Evaluation and review of evidence. International Journal of Sustainable Transportation, 11(8), 553-566. https://doi.org/10.1080/15568318.2017.1300716
Thaler, R. H., & Sunstein, C. R. (2023). Impuls. Wydanie finalne. Jak podejmować właściwe decyzje dotyczące zdrowia, dobrobytu i szczęścia. Poznań: Wydawnictwo Zysk i S-ka. (in Polish).
Wang, X., & Chao, C.-H. (2019). Nostalgia decreases green consumption: the mediating role of past orientation. Business Research Quarterly, 23(4), 270-284. https://doi.org/10.1177/2340944420966867
Wang, X., Wang, Z., & Li, Y. (2023). Internet use on closing Intention–Behavior gap in green Consumption—A mediation and moderation theoretical model. International Journal of Environmental Research and Public Health, 20(1), 365. https://doi.org/10.3390/ijerph20010365
Wijaya, D. I., & Kokchang, P. (2023). Factors Influencing Generation Z’s Pro-Environmental Behavior towards Indonesia’s Energy Transition. Sustainability, 15(18), 13485. https://doi.org/10.3390/su151813485
Witek, L., & Kuźniar, W. (2024). Green purchase behaviour gap: The effect of past behaviour on green food product purchase intentions among individual consumers. Foods, 13(1), 136. https://doi.org/10.3390/foods13010136
Zalega, T. (2017). Zachowania konsumentów w obliczu kryzysu. In M. Bartosik-Purgat (Ed.), Zachowania konsumentów. Globalizacja, nowe technologie, aktualne trendy, otoczenie społeczno-kulturowe (pp. 147-169). Warszawa: PWN. (in Polish).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright (c) 2024 Economics and Environment